Nobody is confused by a brand with one idea.

Strategy → Design → Systems

Strategic Design

One idea, carried through how it looks,
how it sounds, and how it works.

Three ways to work together

Ongoing, one-off, or one conversation.

Creative Lead

Monthly · minimum three months

  • Two days a week, embedded with your team
  • Positioning and messaging decisions
  • Creative direction across everything you put out
  • Review and sign-off before work ships

Project Work

Fixed scope, quoted per project

  • Fixed scope, fixed price
  • Positioning, identity, or a site or all three
  • Timeline and outcome agreed up front
  • Delivered solo or alongside your team

Strategy Session

250€

  • One focused call on whatever’s stuck
  • Clear next steps
  • Written or Video recap

No pitch waiting at the end

Rates depend on how many brands and how much is at stake. I’ll tell you on the call, before you ask.

Who you’d be working with?

A brand starts with a clear idea of what founders want to make; somewhere between the idea and what they sell, the two come apart, and nobody inside can see it. That’s the job I get called for, usually under the name of design.

Ondra Kocholaty. Fifteen-plus years of design. Amsterdam.

What people are saying?

“Before working with Ondra, we were stuck debating ideas for weeks… He listens deeply, but he doesn’t let you stay stuck in circles.”

Michel
Amsterdam, NL

“The most useful part wasn’t the tools. It was Ondra telling us which ones we could leave out.”

Franziska
Berlin, DE

“He doesn’t just consult, he becomes part of your team for a while.”

Nina
Budapest, HU

“He doesn’t just analyse, he creates clear, tangible work that stands by itself.”

Luis
Amsterdam, NL

“From the start, Ondřej worked differently: sincere, original, and always focused on real results rather than decoration.”

Leona
Prague, CZ

“I wouldn’t run Choke & Chill without Ondra. He’s irreplaceable.”

Max
Regensburg, DE

Free

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