Nobody is confused by a brand with one idea.
Strategy → Design → Systems
Strategic Design
One idea, carried through how it looks,
how it sounds, and how it works.
Past Collaborations
Three ways to work together
Ongoing, one-off, or one conversation.
Creative Lead
Monthly · minimum three months
- Two days a week, embedded with your team
- Positioning and messaging decisions
- Creative direction across everything you put out
- Review and sign-off before work ships
Project Work
Fixed scope, quoted per project
- Fixed scope, fixed price
- Positioning, identity, or a site or all three
- Timeline and outcome agreed up front
- Delivered solo or alongside your team
Strategy Session
250€
- One focused call on whatever’s stuck
- Clear next steps
- Written or Video recap
No pitch waiting at the end
Rates depend on how many brands and how much is at stake. I’ll tell you on the call, before you ask.

Who you’d be working with?

A brand starts with a clear idea of what founders want to make; somewhere between the idea and what they sell, the two come apart, and nobody inside can see it. That’s the job I get called for, usually under the name of design.
Ondra Kocholaty. Fifteen-plus years of design. Amsterdam.
What people are saying?
Michel“Before working with Ondra, we were stuck debating ideas for weeks… He listens deeply, but he doesn’t let you stay stuck in circles.”
Amsterdam, NL
Franziska“The most useful part wasn’t the tools. It was Ondra telling us which ones we could leave out.”
Berlin, DE
Nina“He doesn’t just consult, he becomes part of your team for a while.”
Budapest, HU
Luis“He doesn’t just analyse, he creates clear, tangible work that stands by itself.”
Amsterdam, NL
Leona“From the start, Ondřej worked differently: sincere, original, and always focused on real results rather than decoration.”
Prague, CZ
Max“I wouldn’t run Choke & Chill without Ondra. He’s irreplaceable.”
Regensburg, DE
Free
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Filter the Noise, Find the One Idea
The Sparring Cards A thinking tool for people who overthink. The Right Question Changes Everything Most breakthroughs don’t happen because we find the right answer. They happen because someone asked us the right question. Not the smart-sounding question. Not the impressive…
